Job description template
Content Marketing Manager Job Description
Hire a Content Marketing Manager with this detailed job description template. Covers content strategy, SEO, editorial management, and salary benchmarks.
The role in brief
A Content Marketing Manager develops and executes a content strategy that drives organic traffic, builds brand authority, and generates qualified leads. They own the editorial calendar, manage content production across formats (blog posts, whitepapers, case studies, video scripts, newsletters), and measure content performance against pipeline and revenue goals. The role requires strategic thinking about audience personas and buyer journeys, combined with hands-on execution skills in writing, SEO, and analytics. Content Marketing Managers often lead a small team of writers, freelancers, and designers.
- Develop and execute a content strategy aligned with business objectives, buyer personas, and the customer journey from awareness through conversion
- Own and manage the editorial calendar across blog, resource library, email newsletter, and gated content assets, ensuring consistent publishing cadence
- Conduct keyword research and competitive content analysis to identify high-impact topics that balance search volume, difficulty, and business relevance
- Write, edit, and commission high-quality long-form content including blog posts, whitepapers, case studies, and ebooks that establish thought leadership
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Responsibilities
- Develop and execute a content strategy aligned with business objectives, buyer personas, and the customer journey from awareness through conversion
- Own and manage the editorial calendar across blog, resource library, email newsletter, and gated content assets, ensuring consistent publishing cadence
- Conduct keyword research and competitive content analysis to identify high-impact topics that balance search volume, difficulty, and business relevance
- Write, edit, and commission high-quality long-form content including blog posts, whitepapers, case studies, and ebooks that establish thought leadership
- Optimize existing content for SEO performance including on-page optimization, internal linking strategy, and content refreshes that recover declining traffic
- Manage relationships with freelance writers, agencies, and internal subject matter experts, maintaining brand voice and quality standards across all contributors
- Analyze content performance using Google Analytics, Search Console, and CRM attribution data to demonstrate content influence on pipeline and revenue
- Collaborate with demand generation to develop gated content, lead magnets, and nurture sequences that convert readers into marketing qualified leads
- Partner with product marketing to create sales enablement content including battle cards, product guides, and customer success stories
- Stay current with content marketing trends, algorithm changes, and emerging formats to maintain competitive advantage
Required skills
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Cohesyve reads the description above and generates a role-specific assessment with a scoring rubric. Each candidate gets a different version, so questions cannot be shared.
Nice to have
Qualifications
- 1Bachelor's degree in Marketing, Communications, Journalism, or related field
- 24-7 years of content marketing experience with demonstrated traffic and lead generation results
- 3Portfolio showing published content across multiple formats with measurable performance data
- 4Experience managing content budgets and freelancer relationships
- 5Strong understanding of B2B or B2C buying processes and content mapping to funnel stages
Compensation and environment
Salary range
Work environment
Career growth
Content Marketing Managers advance to Senior Content Marketing Manager, Director of Content, VP of Content, or CMO. Lateral moves into Product Marketing, Brand Strategy, or Communications are common.
Common questions
How is Content Marketing different from Social Media Marketing?
Content Marketing focuses on creating in-depth, search-optimized content assets (blog posts, whitepapers, guides) that attract and convert audiences over time. Social Media Marketing focuses on platform-specific engagement, community building, and real-time content distribution. Content Marketing Managers often provide assets for social distribution but own the longer-form editorial strategy.
What metrics matter most for a Content Marketing Manager?
Primary metrics include organic traffic growth, keyword rankings for target terms, content-influenced pipeline, MQL-to-SQL conversion from gated content, and email subscriber growth. Secondary metrics include engagement rates, backlinks earned, and content production velocity. The most effective Content Marketing Managers can tie their work to revenue attribution.
How has AI changed the Content Marketing Manager role?
AI tools assist with draft generation, content briefs, and keyword clustering, but the Content Marketing Manager role has shifted toward editorial oversight, strategy, and quality governance. The ability to evaluate AI-generated content for accuracy, originality, and brand voice has become a critical skill. Human expertise in storytelling, original research, and subject matter depth remains the primary differentiator.
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