Job description template

Sales Manager Job Description

Hire a results-driven Sales Manager with this job description template. Includes key responsibilities, skills, qualifications, and salary benchmarks.

The role in brief

A Sales Manager leads a team of sales representatives to achieve revenue targets and grow the customer base. They develop sales strategies, set quotas, coach team members, and analyze sales data to optimize performance. This role requires strong leadership, communication, and analytical skills combined with deep understanding of the sales process.

Set sales targets, quotas, and KPIs for the team and individual representatives
Develop and execute sales strategies to meet and exceed revenue goals
Recruit, hire, train, and coach sales team members
Monitor sales pipeline, forecast revenue, and report to leadership

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Responsibilities

Set sales targets, quotas, and KPIs for the team and individual representatives
Develop and execute sales strategies to meet and exceed revenue goals
Recruit, hire, train, and coach sales team members
Monitor sales pipeline, forecast revenue, and report to leadership
Analyze sales data and market trends to identify opportunities and challenges
Build and maintain relationships with key clients and strategic accounts
Collaborate with marketing to align campaigns with sales objectives
Implement and optimize sales processes, tools, and CRM systems
Conduct regular performance reviews and provide actionable feedback

Required skills

Sales strategy and pipeline managementTeam leadership and coachingCRM systems (Salesforce, HubSpot, Pipedrive)Revenue forecasting and quota managementNegotiation and deal closingData-driven decision-makingClient relationship managementStrong communication and presentation skills

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Nice to have

Enterprise or SaaS sales experienceSales enablement and training developmentTerritory planning and account segmentationMarketing automation integrationIndustry-specific sales expertise

Qualifications

1Bachelor's degree in Business, Marketing, or related field
25-8 years of sales experience with 2+ years in a management role
3Proven track record of meeting or exceeding sales targets
4Experience building and managing high-performing sales teams
5Strong analytical skills and comfort with CRM systems

Compensation and environment

Salary range

$90,000 - $150,000 per year (base) plus commission, depending on industry and location

Work environment

Hybrid or on-site. Sales Managers split time between coaching their team, managing pipeline, meeting with clients, and collaborating with leadership. The role involves travel for client meetings and industry events.

Career growth

Sales Managers can advance to Director of Sales, VP of Sales, CRO (Chief Revenue Officer), or General Manager. Some transition to business development, partnerships, or customer success leadership.

Common questions

What does a Sales Manager do?

A Sales Manager leads a team of sales reps to achieve revenue targets. They set strategy, manage pipeline, coach team members, analyze performance data, and ensure the team has the tools and support needed to close deals effectively.

What is the typical compensation structure for a Sales Manager?

Sales Managers typically receive a base salary plus commission or bonus tied to team performance. Total compensation varies widely by industry but often ranges from $100K-$200K+ at target. Commission structures may be based on team quota attainment, individual deal closure, or a combination.

What skills make a great Sales Manager?

The best Sales Managers combine coaching ability with analytical rigor. Key skills include leadership, data-driven pipeline management, strategic thinking, communication, and the ability to motivate and develop team members. Understanding the product and market deeply is also essential.

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Cohesyve turns a job description into a role-specific assessment with a scoring rubric. Each candidate gets a different version, so questions cannot be shared between applicants.

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